Until I published my book, Essential Living: Aromatherapy Recipes for Health and Home, I hadn’t heard much about blog tours for books.
On a book blog tour, you invite bloggers to write about your book, share information with them (in my case, essential oil recipes), and offer some kind of giveaway or contest for a free copy of your book. The idea is to generate some buzz, but I've found it to be much more than that.