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The Aromahead Blog - Aromatherapy Education and Resources

An Interview with Aromatherapy Thymes Magazine

Aromatherapy Thymes is for everyone who cares about plants, healing and the planet.

Aromatherapy presents the holistic approach to well-being, applying ancient recuperative, revitalizing and beauty therapies to relieve the stresses of life as effectively today as they have in centuries past. Filling a niche never before covered, it answers the lifestyle needs of a growing market segment.


What inspired you to start Aromatherapy Thymes?

Aromatherapythymes.com was launched in the late 90's as a resource site for consumers interested in learning about essential oils, and how they're integrated into the art and science of Aromatherapy. The response was overwhelming, so the magazine was a natural progression.

In the beginning, I found it very difficult to understand Aromatherapy--and I knew if I felt that way, others did too. I took classes, went to seminars, and for well over 15 years, I was eagerly committed to learning everything I could about Aromatherapy.

My goal truly was to make consumers aware of how important Aromatherapy was and is, and to offer the latest research, industry dialogue, and general information in a reader-friendly style and format. I wanted to put out a magazine you could keep in any area of your home and always pick up for a reference guide.

What are some of your favorite aspects of the magazine?

I really love the essential oil profiles and the letters from our readers! So many people enjoy essential oils, and I'm really surprised at the responses we get. It really makes us feel good that consumers have so many favorites and care so much about the therapeutic benefits and uses of particular oils--and actually use them!

We're trying to lay out the magazine to capture the essence of what Aromatherapy is all about through design, choice of colors, and formatting.


What are your goals and visions for the next few years?

To maintain our position on the newsstands and in stores with continued growth. I recently started doing a blog talk radio show, and in the late fall we'll venture into documentaries and television.

"Aromatherapy" is a misunderstood word. We hope to educate people on the reality of the art and science.

The process of extracting essential oils is amazing, and I have so much respect for the farmers and laborers. We must also face the trade issue, and be aware that there are so many oils on the endangered species list. We cannot ignore the argument that the demand for essential oils can result in unscrupulous business dealings in countries that produce them.

I think about essential oil safety issues every day. I want consumers to be able to walk into a health food store or order essential oils online, and not have to question the purity of the oil. I will continue to bring all these issues to the forefront. We are just touching the surface of a very huge and unlimited market, very similar to Martha Stewart's position when she successfully launched Martha Stewart Living and tapped into the enthusiasm for all around home improvement, comfort and style.


How do you decide what to write about?

The initial step is picking the essential oil profile, and from there everything else seems to fall into place. Of course, we try to coordinate each issue and essential oil with its proper season of use. With the exception of our featured essential oil profile, topics currently being discussed in the industry are always considered first and foremost.

We're always on the lookout for up-to-date research and articles that cover holistic health issues--even if it doesn't directly involve aromatherapy--because overall health and well-being keeps us all connected.

Again, because the publication comes out four times a year (starting in 2008), we keep track of what essential oil is best for any particular season. We feel very honored to have so many outstanding manufacturers, distributors and aromatherapy companies sharing information.


Did you imagine the magazine would become so successful so quickly?

I feel like Aromatherapy Thymes was needed on the newsstands, but didn't have any idea the response would be so huge. I do believe it has filled a niche. The success wasn't easy because the challenges were--and are still--so great. Any time you're doing something new you may face obstacles, but it's amazing to see and feel the support and energy from all over the world for Aromatherapy Thymes.

Success means different things to all of us, but being able to take an idea and never waver on it and see it to fruition truly is success. To be voted in the Top 30 Notable launches of 2007 by Mr. Magazine out of 900 magazines launched truly made the staff smile. It felt good because our journey to the newsstands has been an experience. I am actually working on my first book: No One is Going To Buy An Aromatherapy Magazine! My Struggle And Triumph To The Newsstands.

When I started Aromatherapy Thymes, I didn't know how to get to the newsstands, but I knew we would get there. I thank the subscribers and consumers for supporting us and keeping us in circulation. It has taught me your passions are all you have to give, and if you don't try, you have already failed. There is a lot ahead for Aromatherapy Thymes, but we've already come a long way.


What impact would you like the magazine to have on the Aromatherapy community?

According to the feedback, we are making a difference. Only time will tell what the impact will be, but if people are communicating and discussing important Aromatherapy and holistic health issues, we will be very satisfied. If growers, distillers, retailers, and consumers are a little closer in the sense that they have more authenticity, trust and access to each other, then we'll feel the magazine has accomplished part of its mission. As we continue to connect with consumers and advertisers, the word will get out that Aromatherapy is about healing the whole person and can be enjoyed and used in every area of our lives. The key is implementing Aromatherapy into your life correctly. That is the message.


Update: this journal is now out of business, with hopes to begin again in the future.

Founder at Aromahead Institute
Andrea Butje is an internationally-recognized Aromatherapist who has changed the educational paradigm through her inspired approach to teaching essential oils and Aromatherapy Certification. Check out her book, The Heart of Aromatherapy, at Aromatics International!

Topics: aromatherapy thymes, Essential Oils, Guest Posts, interview, press

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